Illustrated so beautifully by Circle For Purpose, creating a Circular Economy really is the answer to (ultimately) stopping waste.
Buy-back schemes are a wonderful initiative that brands can offer customers to stop waste and implement a Circular Economy. With the success of our curtain sale and looking into returnable samples, schemes like this are high up on our priority list, taking full responsibility for our products even once they are sold.
To give you some examples of how other brands are implementing this structure, I've chosen four of my favorites below:
IKEA
IKEA has set the bar within the interiors industry as the first international brand who buys back your old furniture in exchange for a voucher up to 50% of the furniture's original price. These items are sold in selected stores in their 'Circular Hubs.' For the extra personal touch, which I love, each piece of furniture is accompanied with a label filled in by the previous owner sharing their history.
APPLE
Apple will happily accept your old device, whatever state it's in. If they are able to resell it they will offer you credit to spend in store, but if not, they will take the product off your hands and recycle it turning it into something good!
WALKERS
MAC MAKE-UP
