DID YOU KNOW....


Digital Printing is relatively new having only been developed in the 1990s and today seen as the most sustainable way to print onto material. Not only does it require a relatively small footprint and no need for artwork storage. It is also incredible flexible meaning that you can print small amounts, to check colour and scale before you embark on the full print run. 
Many of our Haines Curates designers start their design process with the good old fashioned pen to paper. Once the initial drawing is done, it's moved to a digital format where the fun really starts and the drawing is brought to life.
Here's some examples of how it's done : 
INCHRYA 
Inchrya digitally prints using non-toxic, water-based, pigment inks. The prints are based on wool which is 100% biodegradable.  The company are on a mission to keep improving the way they impact the environment. 
Their research states that compared to screen printing, digital inkjet printing leads to a 57% reduction in power consumption, a 62% reduction in water consumption, an 85% reduction in waste materials and a 95% reduction in the carbon footprint. 
SOPHIA FRANCES STUDIO
Sophia Frances Studio prints onto linen which is ethically and environmentally farmed in Europe, then weaved and printed in the UK, so keeping their carbon footprint as low as possible. All linens are printed to order reducing as much waste as possible.
GYRI DESIGN 
Gyri's hand painted textiles are inspired by Norwegian cultural patterns, with the aim being to preserve this artistic tradition by presenting it in a modern light. Once completed, Gyri digitally prints onto linen which is created by the flax plant which is grown and harvested in Western Europe.
Find out more about Haines Curates here as well all ten of our innovative designers.

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