Since launching just over one year ago, the Haines Collection has sold 348.5 metres of fabric – a stretch of material running taller than The Shard. The business acts as a broker between makers who want to sell small volumes of fabric but don’t have the time, and buyers who are looking for something unique but don’t have a big budget.
This model enables it to pass on big discounts to consumers through fabrics which are left-over from large scale building projects, off-cuts, end-of-rolls, or slightly misprinted. Often, this fabric would be thrown away, adding to the growing amount of landfill caused by the interiors industry.
Founder and MD Jules Haines, was excited by the reaction to her unique business offering after the first year.
‘It’s been a busy year and I’m pleased to say that Haines Collection has gone from strength to strength. We’ve worked hard to create an offering that fills a much-needed hole in the market as well as providing affordable beautiful fabrics to everyone from interior designers to home renovators.’
‘In a year that has seen a spotlight put on emissions, pollution and landfill, especially that caused by the building and interiors industry – it’s refreshing to see people turn to alternative ways to furnish their homes. Time and time again I have been told by customers that they have been looking for a more environmentally friendly way to decorate their home and Haines Collection fits the bill.’
Haines Collection is rated in the top 12% of businesses which launched on shopping platform Shopify at the same time, showing the extent that the business model has generated interest. The business recently exhibited at international interior design show, Decorex, which saw 100% boost in sales from the previous highest grossing month.
‘Slowly but surely we are getting the word out there about the possibilities for reuse and recycling in the interiors industry. There is a big push for building and interiors products to have ‘cradle to cradle’ value, therefore creating a circular economy where nothing is thrown away. This is a concept that countries like Sweden are already taking the lead on, with its government recently declaring it the foundation of its sustainable consumption strategy.’
‘Whatever your opinion, high profile climate change movements such as Extinction Rebellion and activists such as Greta Thunberg have really changed the way people look at the world around us, and more consumers are questioning the outdated throw-away culture of yesterday and trying to buy more ethically.’